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Services Marketing: Integrating Customer Focus Across the Firm (COLLEGE IE OVERRUNS) Services Marketing: Integrating Customer Focus Across the Firm (COLLEGE IE OVERRUNS) by Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

Services Marketing: Integrating Customer Focus Across the Firm (COLLEGE IE OVERRUNS)

by Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing


ISBN 13: 9781260083521

Format: Paperback (544 pages)
Publisher: McGraw-Hill Education
Published: 08 Jul 2017

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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing


ISBN 13: 9781526847805

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020

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